Realty Blogging: Build Your Brand and Out-Smart Your Competition

by Richard Nacht and Paul Haney

Book Overview

Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard...

• Format: Paperback
• Language: English
• ISBN: 0071478957
• ISBN13: 9780071478953
• Release Date: November 2006
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 8.9"

Customer Reviews

The Latino Niche

1. The market is splintered into millions of pieces 2. People are inundated with disruptive messages. 3. Blogs help focus on a small subset of people. The blog content reflects what you are good at; what you enjoy; what are your strengths. 4. Blogging at its heart is an exercise in openness, "speak from your heart". 5. A blog in the Blogsphere should be a place to learn and not be sold; a place to provide timely information to the public; a place to entertain your web guests. 6. Create you personality online. Loyal fans will communicate with, as if they know you. Blogs are a retention tool. They use pull marketing rather than push marketing. Give the customer information they want and they will return. 7. Long-term relationships are established through strong interpersonal communication skills. 8. Effective blogs are good lead generators. 9. Effective blogging is characterized returning loyal readers; controlled flow of relevant and niched information; strong promotion of business events; and the establishment of unique character and writing style. 10. The Latio niche represents one of the fastest growing market segments. By 2050, there will be 103 million Latios in the US. In 2007, Latio buying power was $200 billion. By 2010, Lation buying power will by $12 trillion, more buying power that all of Mexico.

Excellent source for Real Estate Bloggers

There are many great books on blogging, this book in particular was extremely helpful to me as a new blogger not only because it relates specifically to my field, but because it helped me with basics and it was easy to read and follow. The book is up-to-date, filled with great resources and examples and recommend it to anyone who is considering blogging. It talks about subjects like finding your voice to finding your audience in order to be successful at blogging.

Blogging Captures the Imagination of the Real Estate Industry

In 2004, however, blogs unexpectedly vaulted into the forefront of major media, and today there are thought to be more than 30 million bloggers contributing on some kind of regular basis - a community that grows by the thousands every single day. Blogging is rapidly developing into an instrument whose purpose, among others, is to establish an online presence, improve visibility, build a sense of community, maintain an open dialogue for clients and prospects, and offer valuable information - all of which is accomplished in a facade-less, unfiltered, much more candid way. Therefore, by definition blogging has a huge potential in real estate - both for brokers and agents. It is another untapped, powerful tool for the tech-savvy agent, another hi-tech weapon in the real estate sales arsenal that should be used in tandem with the myriad of Internet-related innovations like websites, search engine optimization, and video and audio broadcasting, to strengthen the agent's overall marketing package and enable him or her to present a homes sale or purchase experience that leaves client expectations in the dust. As more traditional marketing avenues and vehicles continue to lose market share to their digital cousins, the real estate industry would be wise to gain as much understanding as we can about all of the potential advantages inherent in the organic World Wide Web, and all the new strategies, including blogging. In this new book, Richard expertly details and clarifies this new phenomenon for real estate professionals. It is the best book on blogging for real estate professionals. Embrace, explore, and engage it. Conquer its intricacies, share in its knowledge base, maximize its huge potential and then set a path to become the real estate blogging authority in your local market. Stefan Swanepoel Thirteen time author including Real Estate confronts Reality (1997) Real Estate confronts the Future (2004) and Swanepoel Trends Report (2007)

A great resource for real estate professionals

Real estate agents certainly have a much harder job today than they did in the pre-Internet days. I often wonder how so many of them continue to make a living when there are a variety of online solutions for buying and selling a house. How do they justify their commission? Stand out in the crowd? One way to become better known as the local real estate expert, and a very good one, I might add, is to consider getting into the blogosphere. Become the well-known real estate expert in your community. Offer all sorts of great insight on how to prep your house for sale or what to look for in your next home purchase. If you're in the real estate business or know someone who is, Realty Blogging is a "must read." The authors do a fantastic job of putting everything you need to know about blogging in general, but aimed at the real estate market, in a book that's less than 200 pages long. Much of their advice can also be applied outside of blogging (e.g., positioning yourself as the expert and exploiting niches). Another nice touch is that they not only offer coverage of the more popular blogging platforms, they also set up their own, where readers can start a blog in an environment that's very realtor-friendly. The best real estate agents also seem to be outstanding at personal networking. Blogging is a natural networking extension, but with the added benefits of being much broader and offering 24/7 access. I know a lot of the real estate agents out there are "old school" and all, but I think any agent without a blog is really missing a huge opportunity. If you're the new real estate agent in the area, what better way to build brand recognition and a following than starting a blog to share your real estate wisdom and advice? I also like the form factor of this one (small trim size, less than 200 pages, inexpensively priced) and wonder what other vertical segments might be right for a blogging book like this...

A Must-Have for Any Bloggers' Library...

Man! I thought I was inspired to be a Blog-master before the book showed up on my front porch! Even after I read only a few chapters my mind was about to *POP!*- but in a good way... Realty Blogging was referred to my by a fellow blogger, so I ordered it right away. See, I am new to the Blogosphere and am NOT very tech-savvy, not even a little bit. So, there were a lot of "unknowns" to me about blogging. Besides the fact that this book was crammed packed with useful information, what I LOVED was that it was not written in "Geek-Speak" -I could understand everything. (Yay!) I also appreciated how it broke down all the different facets of blogging- what it is, why a real estate agent should do it, and how to effectively maintain a blog... It is a valuable reference book for any real estate agent in any stage of blogging. Because it was so packed with info., I will be able to reference it again and again as I grow as a blogger. Buy it. Read it. Keep it handy.