Really Good Packaging Explained

by Rob Wallace, Sharon Werner, Marianne Klimchuk, et al.

This book, the second in the series following Really Good Logos Explained , addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals--each of whom will specialize in the area of product packaging--evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations...

• Format: Paperback
• Language: English
• ISBN: 1592535453
• ISBN13: 9781592535453
• Release Date: September 2009
• Publisher: Rockport Publishers
• Length: 272 Pages
• Weight: 2.51 lbs.
• Dimensions: 0.8" x 9.1" x 11.0"