Reality Sells: How to Bring Customers Back Again and Again by Marketing Your Genuine Story

by Andrew Corbus and Bill Guertin

GOLD MEDAL WINNER , Sales Methodology - 2008 SALES BOOK AWARDS The new language of success in business has a name: Authenticity. If you re not seen as real by your customers, you won t be seen or... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0832950084
• ISBN13: 9780832950087
• Release Date: July 2007
• Publisher: Wbusiness Books
• Length: 129 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.7" x 6.3" x 9.1"

Customer Reviews

Reality Sells... & So Will You If You Read This!

Corbus & Guertin have written not just a book about successful selling strategies, but a way to run your business and your life! My dad always told me, "Tell the truth, it's the easiest story to defend!" In this book, the authors make that point a hundred times over, with compelling examples. Sales is about trust and commitment. Being commited to reality is the right way to sell. Buy this book and read it if you hire, manage or perform as sales people.

Reality Sells is Top-Notch!

As both an author and entrepreneur, I have a unique combination of experiences to call upon when reading business books and there are thousands of books on the market that promise "the secret to business success." Although most are interesting, the fall short of adding any meaningful dialogue to the success conversation. If you dig you may find something within their pages you can use, but the majority are theoretical and not based on real life. Not true with this book. Reality Sells is a unique and "experience based" presentation of business concepts you can read today, then use today to succeed. This book is a step by step blue print to greater achievement. The time you spend reading Reality Sells will be a tremendous investment in your commitment to excellence!

Five reasons you need to read this book...

1. Customers have higher BS meters than ever before. 2. Thanks to reality TV and reality culture, only the authentic survive. 3. This book explains the power, the process and the premise of making reality not "something you do," but a corporate philosophy. 4. The exercises in the back of the book ROCK. 5. It's a fun, easy, educational and inspiring read.

Great Book!

Reality Sells is a great read! I've known Andrew Corbus for many years and even had the opportunity to work for him during my high school years. I was really excited when I heard that He and Bill were writing a book and I immediately ran out and bought it. Let's just say I wasn't disappointed. I am a college student now, and not a business major, so I wasn't sure what this book would have to offer. However, after completing the book, I know that anyone can benefit from it. The book talks about being authentic in your business career and I think that is applicable to every part of your life, even if you're not a business-owner. I found "Give Value First: A Tale of Two Cities" to be particularly of value. Towards the end of the article it states: "Love what you do, and do it for the sake of others. That, in turn, will bring your reward." These are exceptional words that I will hopefully be able to incorporate into my own career one day. With 800-Pound Insights and Authenticity Points, Andy and Bill can easily keep your attention. The stories about other successful businessmen also make this book enjoyable to read. I would recommend this book to any of my friends and coworkers and I hope you enjoy it as well.

Two Success Stories Help You Tell Your Story

Having known both authors professionally and personally for years, I can attest to the sincerity of this book. Bill Guertin's sales and marketing skills have been sought out by many new businesses looking to start off on the right foot, as well as established companies seeking upgrade and growth. Andy Corbus has proven himself as an exemplary business owner in his community, continually servicing his ever-expanding customer base while remaining a vital competitor. Reality Sells will feed your mind and boost your spirit. Enjoy.