Reality as a Corporate Communication Strategy

by Fernanda Aventurato

This book is an analysis of the selection process of a multinational technology company. A Reality Show was proposed for this selection process as a way of achieving greater engagement for the following years. The videos resulting from this reality show were used as a corporate communication and marketing strategy. The analysis sought to answer some questions about the effectiveness of this format in the selection process, as well as the positive...

• Format: Paperback
• Language: English
• ISBN: 6206955818
• ISBN13: 9786206955818
• Release Date: December 2023
• Publisher: Our Knowledge Publishing
• Length: 52 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"