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Hardcover Real-World Evidence in the Pharmaceutical Landscape Book

ISBN: 1662914083

ISBN13: 9781662914089

Real-World Evidence in the Pharmaceutical Landscape

In Real-World Evidence in the Pharmaceutical Landscape, life science industry experts Sunil Dravida and his co-authors have developed the first comprehensive overview of its kind on Real-World Data (RWD) in the pharmaceutical industry. The authors examine the challenges and opportunities in applying real-world data along the pharmaceutical continuum, from clinical development to medical affairs, health economics and outcomes, and marketing. They...

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Format: Hardcover

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