Real Options Analysis: Tools and Techniques for Valuing Strategic Investments and Decisions [With CDROM]

by Johnathan Mun

Book Overview

"Mun demystifies real options analysis and delivers a powerful, pragmatic guide for decision-makers and practitioners alike. Finally, there is a book that equips professionals to easily recognize,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 047125696X
• ISBN13: 9780471256960
• Release Date: October 2002
• Publisher: John Wiley & Sons
• Length: 386 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.3" x 6.5" x 9.4"

Customer Reviews

This book is made to trick you to buy the software

Mun's book is excellent, but you should not buy it unless you are willing to buy the...software used extensively in the book. The CD-ROM enclosed with "Real Option Analysis" includes - the Real Option Analysis Toolkit (demo), which expires one week after installation.- the Crystal Ball Software, which expires one mounth after installation.This means that you have to buy the expensive software one week after installing the demo to have any benefit from the book...The book is a trick to get your to buy the...software -and it is a shame that you get no information of this before you find out that the demo has expired!

Essential Reading

An excellent text. Discusses such advanced analytical techniques as Monte Carlo analysis and discounted cash flow in highly readable terms while providing a gamut of valuable information about this growing field. Congratulations, Dr. Mun!

A Must Read Book

The book leads the field in real options analytics and is a must-read for anyone interested in performing such analyses. Dr. Mun has made a formidable subject crystal clear and exponentially easy for senior management to understand. Monte Carlo simulation and Real Options software alone is worth the book price many times over. Excellent job!

Real Options Analysis Review

"Dr. Mun has converted his tacit financial knowledge into a digestible user-friendly book. He effectively leads the reader on a solid path starting from Discounted Cash Flow, progressing through Monte Carlo analysis and evolving to Real Options to get even closer to the target of achieving confident corporate decisions. His ability to clearly explain the relationships of popular competing analysis methods will make this a must have reference book for today's decision makers." Kenneth English Director of Research and Development Emerging Technology.

Real Options in Action

This is an excellent text on Real Options Analysis. There is a definitive very well maintained balance between theory and practice. Dr. Mun will take you through a random walk, which is so natural and so powerfully pragmatic you will appreciate by the time you'll reach the final pages of the book. The powerful intuition Dr. Mun develops behind stochastic calculus and Ito's lemma makes it accessible and useful to the businessman who has to learn how to mitigate downside risks while optimizing growth opportunities in an uncertain economy. The book in itself is a real option - The mathematics is nicely explained only when needed for clarity of the subject. The abundant amount of reference is there for you to find out if interested. It is up to you to decide when you wish to exercise your options. If you can identify your real options, Dr. Mun will show you how to value those complex opportunities.