Real Luxury: How Luxury Brands Can Create Value for the Long Term

by Misha Pinkhasov and Rachna Joshi Nair

Book Overview

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

• Format: Paperback
• Language: English
• ISBN: 1349484237
• ISBN13: 9781349484232
• Release Date: January 2014
• Publisher: Palgrave MacMillan
• Length: 228 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"