Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics

by M. Joseph Sirgy

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession.

The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques...

• Format: Paperback
• Language: English
• ISBN: 0415724015
• ISBN13: 9780415724012
• Release Date: May 2014
• Publisher: Routledge
• Length: 320 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.8" x 6.8" x 9.6"