Real Estate Confronts Reality

by Tom Dooley

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0793127092
• ISBN13: 9780793127092
• Release Date: January 1998
• Publisher: Kaplan Publishing
• Length: 160 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"

Customer Reviews

Good overview, slightly dated

If you want a 30,000ft perspective on the forces changing the industry this is a good intro. However, the changes in the last 12 mos have been a watershed for technology adoption. 40% of all consumers are now beginning their real estate research online and leading brokers and agents are not waiting around to see what happens. This book is worth the money if you want background and context (analysts, new technology and sevice companies, new industry professionals) but I would look elsewhere for specific answers.

The future is now

This book does an excellent job of describing the real estate industry's current status and provides a glimpse into the next several years. It is a must read for office managers, brokers, and anyone who is serious about making a living in the industry. The book will inspire thought as to how you will position yourself and your organization for the new "reality".

It's what you don't know that you don't know that gets you.

This book finally puts some direction as to where we all might be headed if you're a REALTOR. Some of the visions shared are frightening but believeable. Others have fizzled already but it's the most complete possible scenario in a ever changing industry. Watch out for Microsoft!

A much needed dialog on changing the real estate industry !

This book begins an open dialog on the changes that must come in the real estate industry. The first portion of the book provides some recent events rocking the industry. Large corporations have entered real estate for REAL this time. There are more Wall Street firms coming. The mid portion of the book outlined some powerful demographical statistics shaping America's housing needs in the coming century. Don't get lost in the abundent detail. It is more than most of us need, but very valuable for planning.The final portion of the book focuses on future trends and warning signs. You may want to re-read this portion several times uncovering the many opportunities it surfaces. Real estate will be sold and bought in the future. As the book points to -- there will be many new faces and companies facilitating the process. Technology will bring tremendous change to how we market homes, consumers gain access to information, we deliver data to all the involved parties involved, and we communicate to one another. I have already seen a few agents find very creative uses for the web. They have discovered how to inexpensively and quickly deliver needed information and pictures to their home buying customers. New talents and skills will be required in the very near future.The book is bold, telling our industry what we haven't wanted to hear. Change is coming, and I believe it is coming even faster than the authors predict.Our customers are anxiously waiting to purchase only the services they need for a reasonable fee.The consumer will drive the change!If you are associated with any portion of the real estate industry, you should read this book at least once.

The Message Real Estate Needs to Read

This book contains the message that the Real Estate Industry needs to read but does not want to hear. Ways the Internet can end the real estate industry are given but then there are some optimistic comments to provide hope. The realtiy part seems right on target; the hope part seems weak. The idea that the principal broker will regain power relative to agents is unlikely and just wishful thinking. ( No explaination of how the broker is going to do this is given. ) The idea that "one-stop-shopping" can save the brokerage business is also and illusion. "One-stop-shopping" can do for real estate what Best Buy did for CD's. That is, sell them at cost to generate business for the big ticket items and destroy the market for the "just" CD store. All in the real estate business should read this book and take measures to adjust to the bad news. The authors deserve credit for being so blunt and honest. The industry, which is one of the slowest to change, needs to take heed.