Readings in Service Marketing

by Roland T. Rust

A collection of readings designed to supplement the authors' text Service Marketing . Subjects include explanations for the growth of services; managing by walking around; measuring customer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0673983080
• ISBN13: 9780673983084
• Release Date: January 1996
• Publisher: Addison-Wesley Educational Publishers
• Length: 365 Pages
• Weight: 1.69 lbs.
• Dimensions: 0.9" x 7.6" x 9.6"