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Hardcover Readings in Service Marketing Book

ISBN: 0673983080

ISBN13: 9780673983084

Readings in Service Marketing

A collection of readings designed to supplement the authors' text Service Marketing . Subjects include explanations for the growth of services; managing by walking around; measuring customer satisfaction; rethinking quality; the effects of physical surroundings and employee responses on service enco This description may be from another edition of this product.

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Format: Hardcover

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We receive fewer than 1 copy every 6 months.

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