Reading Graphic Design in Cultural Context

by Nicolas Maffei and Grace Lees-Maffei

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider...

• Format: Hardcover
• Language: English
• ISBN: 0857858009
• ISBN13: 9780857858009
• Release Date: March 2019
• Publisher: Bloomsbury Visual Arts
• Length: 248 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.7" x 7.4" x 9.8"