Ratings Analysis: Audience Measurement and Analytics

by James Webster, Lawrence W. Lichty, Patricia F. Phalen, et al.

Book Overview

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting...

• Format: Paperback
• Language: English
• ISBN: 0415526523
• ISBN13: 9780415526524
• Release Date: November 2013
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"