Rating the Audience: The Business of Media

by Ben Goldsmith, Tom O'Regan, Mark Balnaves

Book Overview

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.

Taking a historical approach, the book looks at the evolution...

• Format: Paperback
• Language: English
• ISBN: 1849663416
• ISBN13: 9781849663410
• Release Date: October 2011
• Publisher: Bloomsbury Academic
• Length: 224 Pages
• Weight: 1.04 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"