Ramping Your Brand: How to Ride the Killer CPG Growth Curve

by James F. Richardson

Book Overview

In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a PremiumThis is where many founders fail without realizing it. There is a cultural logic behind...

• Format: Paperback
• Language: English
• ISBN: 1733444602
• ISBN13: 9781733444606
• Release Date: December 2019
• Publisher: Pgs Press
• Length: 238 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"