Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

by Don E. Schultz, Philip J. Kitchen, D Schultz, et al.

Book Overview

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or...

• Format: Hardcover
• Language: English
• ISBN: 0333926390
• ISBN13: 9780333926390
• Release Date: September 2001
• Publisher: Palgrave MacMillan
• Length: 410 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"