Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

by Don E. Schultz, Philip J. Kitchen, D Schultz, et al.

Book Overview

Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide...

• Format: Hardcover
• Language: English
• ISBN: 0333926390
• ISBN13: 9780333926390
• Release Date: September 2001
• Publisher: Palgrave MacMillan
• Length: 410 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"