Raising a Ladder to the Moon: The Complexities of Corporate Social and Environmental Responsibility

by Malcolm McIntosh

Book Overview

Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's,...

• Format: Paperback
• Language: English
• ISBN: 134942742X
• ISBN13: 9781349427420
• Release Date: January 2003
• Publisher: Palgrave MacMillan
• Length: 146 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"