Raindancing: Why Rational Beats Ritual

by Glenn Granger

This groundbreaking book launches a passionate crusade for 'rational marketing' - based on facts and data, rather than guesswork, traditions and raindancing. Marketing without measurement is myth.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1780884850
• ISBN13: 9781780884851
• Release Date: December 2012
• Publisher: Troubador Publishing
• Length: 248 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"