Radio, Television and Modern Life

by Paddy Scannell

Book Overview

Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by...

• Format: Paperback
• Language: English
• ISBN: 063119875X
• ISBN13: 9780631198758
• Release Date: December 1996
• Publisher: Wiley-Blackwell
• Length: 204 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"