Race for Relevance: 5 Radical Changes for Associations

by Harrison Coerver and Mary Byers

Old ways of doing things in associations have a way of hanging around, even though trends such as rapid advances in technology, higher member expectations, increased competition, and diverse member markets have rendered these ways obsolete. Race for Relevance presents the radical change that is required to maintain influence and thrive in the new environment and avoid challenges associated with old association models, such as loss of market share,...

• Format: Hardcover
• Language: English
• ISBN: 0880343354
• ISBN13: 9780880343350
• Release Date: September 2013
• Publisher: Jossey-Bass
• Length: 160 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"