R for Marketing Research and Analytics

by Christopher N. Chapman, Elea McDonnell Feit, Chris Chapman

Book Overview

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization,...

• Format: Paperback
• Language: English
• ISBN: 3319144359
• ISBN13: 9783319144351
• Release Date: March 2015
• Publisher: Springer
• Length: 454 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"