R & D Collaboration on Trial: Realizing Value from the Corporate Image

by David V. Gibson and Everett M. Rogers

Book Overview

Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of US electronic firms joined forces in 1982 to form the first US for-profit research consortium: MCC... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0875843646
• ISBN13: 9780875843643
• Release Date: May 1994
• Publisher: Harvard Business Review Press
• Length: 607 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.8" x 6.4" x 9.5"