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Paperback Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context Book

ISBN: 0761903593

ISBN13: 9780761903598

Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context

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Format: Paperback

Condition: Very Good

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Book Overview

Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don′t know" or a middle opinion alternative; attitude strength...

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Reprint of a classic

Although this is just a reprint of the book by the same name published back in 1981, it's still a classic on survey research methodology. If you think writing a good survey is easy, you really need to take a look at this book. The table of contents include: 1) Scope and Method, 2) Question Order and Response Order, 3) Open Versus Closed Questions, 4) The Assessment of No Opinion, 5) The Fine Line Between Attitudes and Nonattitudes, 6) Measuring a Middle Position, 7) Balance and Imbalance in Questions, 8) The Acquiescence Quagmire, 9) Passionate Attitudes: Intensity, Centrality, and Committed Action, 10) Attitude Strength and the Concept of Crystallization, 11) Tone of Wording, 12) Some Final Thoughts on Survey Research and Research on Surveys
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