Questionnaire Design (Market Research)

by Paul N. Hague

A basic guide to the role and creation of questionnaires, which explains how the design of a questionnaire is a skill guided by rules and principles. The text covers questionnaire layout and gives... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749409177
• ISBN13: 9780749409173
• Release Date: May 1993
• Publisher: Kogan Page Ltd
• Length: 144 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.4" x 5.3" x 8.5"