Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

by Raja Rajamannar

Book Overview

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth...

• Format: Hardcover
• Language: English
• ISBN: 1400223954
• ISBN13: 9781400223954
• Release Date: February 2021
• Publisher: HarperCollins Leadership
• Length: 240 Pages
• Weight: 0.91 lbs.
• Dimensions: 1.1" x 6.0" x 9.2"