In the early years of its conception, J Robert Oppenheimer spoke of quantum theory as a subject that was 'unlikely to be known to any poet or historian.' Yet, as Bernstein notes, in just sixty-odd years, one can find at least nine million entries on Google under the rubric 'quantum theory' -- from poets and historians, as well as film critics and Buddhist monks. How did quantum mechanics enter general culture so pervasively?Having studied the subject...