Quantitative Research in Communication

by Stephen Hunt, Mike Allen, B. Scott Titsworth

Book Overview

Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical...

• Format: Paperback
• Language: English
• ISBN: 141295696X
• ISBN13: 9781412956963
• Release Date: September 2008
• Publisher: Sage Publications, Inc
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 8.7"