Quantitative Models in Marketing Research

by Philip Hans Franses and Richard Paap

Book Overview

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0521801664
• ISBN13: 9780521801669
• Release Date: August 2001
• Publisher: Cambridge University Press
• Length: 222 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 6.9" x 10.0"