Quantitative Models in Marketing Research

by Philip Hans Franses and Richard Paap

Book Overview

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the...

• Format: Hardcover
• Language: English
• ISBN: 0521801664
• ISBN13: 9780521801669
• Release Date: August 2001
• Publisher: Cambridge University Press
• Length: 222 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 6.9" x 10.0"