Quantitative Modelling in Marketing and Management

by Luiz Moutinho and Kun-Huang Huarng

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 9814407712
• ISBN13: 9789814407717
• Release Date: December 2012
• Publisher: World Scientific Publishing Company
• Length: 532 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.3" x 6.2" x 9.1"