The concept of quality, long used in the manufacturing sector, has become a top priority among financial institutions. This step-by-step introduction links the creation of quality with bottom-line financial profitability. It combines service quality techniques, organizational effectiveness analysis, and financial profitability strategies calling for management cooperation at all levels--cutting costs, increasing earnings and allowing competitive pricing of customer products and services. Based on the research of Drs. Juran and Edwards, it walks readers through the process of creating a quality management committee and evaluating the bank's products, services, organization and technology, and recommends quality improvement strategies. Also included is an in-depth case study based on the authors' entire program.
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