Qualitative Research Using Social Media

by Joel Rasmussen and Gwen Bouvier

Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages...

• Format: Hardcover
• Language: English
• ISBN: 0367333503
• ISBN13: 9780367333508
• Release Date: March 2022
• Publisher: Routledge
• Length: 204 Pages