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Paperback Qualitative Research Methods in Public Relations and Marketing Communications Book

ISBN: 0415222745

ISBN13: 9780415222747

Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved with research participants.... This description may be from another edition of this product.

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Format: Paperback

Condition: Good

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