Qualitative Research Methods in Public Relations and Marketing Communications

by Immy Holloway and C. Daymon

Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved with research participants.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415222745
• ISBN13: 9780415222747
• Release Date: January 2002
• Publisher: Routledge
• Length: 304 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.7" x 6.2" x 9.4"