Qualitative Research in Intelligence and Marketing: The New Strategic Convergence

by Alf H. Walle

Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Walle shows that by merging their strategies in relevant ways, both fields grow even more robust and responsive to the needs of business clients and decision makers. Written by a noted humanist/social scientist with a wide ranging background in competitive intelligence...

• Format: Hardcover
• Language: English
• ISBN: 1567203663
• ISBN13: 9781567203660
• Release Date: October 2000
• Publisher: Praeger
• Length: 264 Pages
• Weight: 1.34 lbs.
• Dimensions: 1.0" x 6.5" x 9.5"