Qualitative Research in Business and Management

by Michael D. Myers

Book Overview

This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published.

Now in its fourth edition, Qualitative Research in Business and Management...

• Format: Paperback
• Language: English
• ISBN: 1529667267
• ISBN13: 9781529667264
• Release Date: May 2025
• Publisher: Sage Publications Ltd
• Length: 352 Pages