Qualitative Research in Business and Management

by Michael D. Myers

Now in it's Fourth Edition, this bestselling text covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published.

The new edition has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual...

• Format: Hardcover
• Language: English
• ISBN: 1529667275
• ISBN13: 9781529667271
• Release Date: May 2025
• Publisher: Sage Publications Ltd
• Length: 352 Pages