Qualitative Methods in Management Research

by Evert Gummesson

Book Overview

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

• Format: Paperback
• Language: English
• ISBN: 0761920145
• ISBN13: 9780761920144
• Release Date: November 1999
• Publisher: Sage Publications, Inc
• Length: 264 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.8" x 8.4"

Customer Reviews

An Overview

This revised edition of Qualitative Methods in Management Research explores and explains the use of this powerful methodological tool. Evert Gummesson refines the basic ideas from the first edition with conceptual developments, updated literature references and current examples from research and practice. The basic challenge of the book remains: Is research in management disciplines -- leadership, corporate strategy, accounting, marketing, organization theory, quality management and others -- taking advantage of the best scientific methods available? The author's answer is: No! Focusing on case study research and the use of qualitative methods for data collection and analysis, the author analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Readership - Students, professionals and researchers in management, organization studies and qualitative research methods. Management consultants..