Qualitative Methods for Marketplace Research

by Shay Sayre

Book Overview

All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace...

• Format: Paperback
• Language: English
• ISBN: 0761922709
• ISBN13: 9780761922704
• Release Date: March 2001
• Publisher: Sage Publications, Inc
• Length: 272 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.2"