Qualitative Consumer and Marketing Research

by Eileen Fischer, Robert V. Kozinets, Russell W. Belk

How is qualitative marketing and consumer research conducted today? What is rigorous research in this field? What are the new, cutting edge techniques?

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical...

• Format: Paperback
• Language: English
• ISBN: 0857027670
• ISBN13: 9780857027672
• Release Date: December 2012
• Publisher: Sage Publications Ltd
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.5" x 6.6" x 9.5"