Qualitative Consumer and Marketing Research

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Qualitative Consumer and Marketing Research

by Eileen Fischer, Robert V. Kozinets, Russell W. Belk

Edition Description

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Edition Details

Format:Paperback

Language:English

ISBN:0857027670

Format: Paperback

Condition:

70.00

50 Available

Quantity:

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Qualitative Consumer and Marketing Research

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