Qualitative Consumer and Marketing Research

by Eileen Fischer, Robert V. Kozinets, Russell W. Belk

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

• Format: Paperback
• Language: English
• ISBN: 0857027670
• ISBN13: 9780857027672
• Release Date: December 2012
• Publisher: Sage Publications Ltd
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.5" x 6.6" x 9.5"