Qualitative Consumer and Marketing Research

by Eileen Fischer, Robert V. Kozinets, Russell W. Belk

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and...

• Format: Paperback
• Language: English
• ISBN: 0857027670
• ISBN13: 9780857027672
• Release Date: December 2012
• Publisher: Sage Publications Ltd
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.5" x 6.6" x 9.5"