Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices

By Krittinee Nuttavuthisit

First book to explain the Asian perspectives and practices of qualitative consumer and marketing research
Assists the readers plan and conduct qualitative consumer and marketing research in Asia
Appeals to both academics and practitioners interested in the growing Asian market
Supports development of distinctive marketing programs in Asia

• Format: Paperback
• Language: English
• ISBN: 981136141X
• ISBN13: 9789811361418
• Release Date: February 2019
• Publisher: Springer
• Length: 315 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"