Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices

by Krittinee Nuttavuthisit

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research...

• Format: Paperback
• Language: English
• ISBN: 981136141X
• ISBN13: 9789811361418
• Release Date: February 2019
• Publisher: Springer
• Length: 315 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"