Putting on Appearances: Gender and Advertising

by Diane Barthel

Book Overview

In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, she demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer. She explores psychological, sociological, and cultural messages in advertising...

• Format: Hardcover
• Language: English
• ISBN: 0877225281
• ISBN13: 9780877225287
• Release Date: January 1988
• Publisher: Temple University Press
• Length: 233 Pages
• Weight: 1.00 lbs.