Putting a Stake in the Ground: Strategies for Getting Your First Marketing Journal Article Published Successfully

By Ken K. Wong

A common challenge faced by junior marketing faculty is to build a substantial track record of research within the first few years of appointment. Academic publishing can be mysterious and not many... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1462000215
• ISBN13: 9781462000210
• Release Date: March 2011
• Publisher: iUniverse
• Length: 92 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"