Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis

by David L. Rados

This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is packed with examples that are both fascinating and illustrative of the author's points.

After a short treatment of the uses and limitations of microeconomics...

• Format: Hardcover
• Language: English
• ISBN: 0899307361
• ISBN13: 9780899307367
• Release Date: September 1992
• Publisher: Praeger
• Length: 200 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.4" x 9.6"