Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

by Keith Wailoo

Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted--and how the industry's disturbingly powerful narrative has endured to this day.

Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as "the best place to buy menthols." Black smokers overwhelmingly...

• Format: Hardcover
• Language: English
• ISBN: 022679413X
• ISBN13: 9780226794136
• Release Date: November 2021
• Publisher: University of Chicago Press
• Length: 392 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.3" x 6.2" x 9.1"