Purchasing Behavior and Personal Attributes

by William F. Massey, William F. Massy, Thomas Lodahl, et al.

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0812275683
• ISBN13: 9780812275681
• Release Date: August 1968
• Publisher: University of Pennsylvania Press
• Length: 176 Pages
• Weight: 1.02 lbs.