Purchasing Behavior and Personal Attributes

by Ronald E Frank, Thomas Lodahl, William F Massy

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

• Format: Hardcover
• Language: English
• ISBN: 151282237X
• ISBN13: 9781512822373
• Release Date: August 1968
• Publisher: University of Pennsylvania Press Anniversary
• Length: 176 Pages