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Paperback Publishing Romance: The History of an Industry, 1940s to the Present Book

ISBN: 0786494905

ISBN13: 9780786494903

Publishing Romance: The History of an Industry, 1940s to the Present

Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of "bodice-ripper" romances in the 1970s. The liberation of the romance novel's content during the 1980s brought a vitality to the market...

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Format: Paperback

Condition: New

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